Privacy Policy

Last Updated: March 2, 2026

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

Affiliate means an entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.
Business, for the purpose of CCPA/CPRA, refers to the Company as the legal entity that collects Consumers’ personal information and determines the purposes and means of the processing of Consumers’ personal information.
CCPA and/or CPRA refers to the California Consumer Privacy Act (the “CCPA”) as amended by the California Privacy Rights Act of 2020 (the “CPRA”).
Company (referred to as either “the Company,” “We,” “Us,” or “Our” in this Agreement) refers to Modern Mama Lifestyle. For the purposes of the GDPR, the Company is the Data Controller.
Consumer means a natural person who is a California resident.
Cookies are small files that are placed on Your computer, mobile device, or any other device by a website, containing the details of Your browsing history on that website among its many uses.
Country refers to: California, United States.
Data Controller, for the purposes of the GDPR, refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
Device means any device that can access the Service such as a computer, a cell phone, or a digital tablet.
Do Not Track (DNT) is a concept promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing Internet users to control the tracking of their online activities across websites.
GDPR refers to the EU General Data Protection Regulation.
Personal Data is any information that relates to an identified or identifiable individual. For the purposes of GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier, or factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity. For the purposes of the CCPA/CPRA, Personal Data means any information that identifies, relates to, describes, or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You.
Service refers to the Website.
Service Provider means any natural or legal person who processes data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service or to assist the Company in analyzing how the Service is used. For the purposes of the GDPR, Service Providers are considered Data Processors.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Website refers to Modern Mama Lifestyle, accessible from https://modernmamalifestyle.com.
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. Under GDPR, You can be referred to as the Data Subject or as the User.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

Email address
First name and last name
Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including but not limited to the type of mobile device You use, Your mobile device’s unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, and other diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies We use include beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.
Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics.

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies — Type: Session Cookies. Administered by: Us. Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use. Without these Cookies, the services that You have asked for cannot be provided.
Cookies Policy / Notice Acceptance Cookies — Type: Persistent Cookies. Administered by: Us. Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
Functionality Cookies — Type: Persistent Cookies. Administered by: Us. Purpose: These Cookies allow us to remember choices You make when You use the Website. The purpose is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.
Tracking and Performance Cookies — Type: Persistent Cookies. Administered by: Third Parties. Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered may directly or indirectly identify you as an individual visitor.
Targeting and Advertising Cookies — Type: Persistent Cookies. Administered by: Third Parties. Purpose: These Cookies track your browsing habits to enable Us to show advertising which is more likely to be of interest to You. Third-party advertisers can place Cookies to enable them to show adverts relevant to your interests.
Affiliate Tracking Cookies — Type: Session and Persistent Cookies. Administered by: Third Parties. Purpose: These Cookies track clicks on affiliate links and route visitors to the correct regional store. See our Affiliate Disclosure for full details.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookie Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

To provide and maintain our Service, including to monitor the usage of our Service.
To contact You by email or other equivalent forms of electronic communication, such as newsletters or updates related to the Service, when necessary or when You have opted in.
To provide You with news, special offers, and general information about content, products, and services which We offer that are similar to those that you have already inquired about, unless You have opted not to receive such information.
To manage Your requests to Us.
For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets.
For other purposes such as data analysis, identifying usage trends, determining the effectiveness of our content and promotional campaigns, and to evaluate and improve our Service.

We may share Your personal information in the following situations:

With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service and to contact You.
For business transfers: We may share or transfer Your personal information in connection with any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business.
With business partners: We may share Your information with Our business partners to offer You certain products, services, or promotions.
With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. This information may be transferred to — and maintained on — computers located outside of Your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer. The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You. You may contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other Legal Requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of Users of the Service or the public
Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security. No method of transmission over the Internet or method of electronic storage is 100% secure.

Detailed Information on the Processing of Your Personal Data

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process, and transfer information about Your activity on Our Service in accordance with their Privacy Policies.

Analytics

We use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt out of having your activity on the Service made available to Google Analytics by installing the Google Analytics opt-out browser add-on. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page.

Facebook Analytics

We use Facebook Analytics to track and monitor the use of our Service. Facebook may use the collected data to contextualize and personalize the ads of its own advertising network. For more information, please visit the Facebook Privacy Policy.

Clicky

We use Clicky to monitor and analyze the use of our Service. Clicky collects data about visitor behavior on our Website including page views, time on site, and referral sources. For more information, please visit the Clicky Privacy Policy.

Email Marketing

Kit (formerly ConvertKit)

We use Kit (formerly ConvertKit) to manage our email marketing subscriber list and to send emails to our subscribers. If You subscribe to our email list, your name and email address will be transferred to and stored by Kit. Kit is a third-party provider which may process your data using industry standard technologies to help us monitor and improve our newsletter.

You can unsubscribe from our newsletter at any time by clicking the unsubscribe link at the bottom of any email we send. For more information on Kit’s privacy practices, please visit the Kit Privacy Policy.

Advertising

We may use third-party advertising networks to serve ads on our Website. These networks may use cookies and similar technologies to collect information about Your visits to this and other websites to provide relevant advertisements. Current and future advertising partners may include Google AdSense and Mediavine.

You can opt out of personalized advertising by visiting Google Ad Settings or the NAI opt-out platform.

Social Media and Sharing

Our Website includes social sharing tools that allow You to share our content to your social media accounts. When You interact with these features, data may be collected by the respective social media platforms. We are not responsible for the privacy practices of these third-party platforms.

Grow by Mediavine

We use the Grow by Mediavine social sharing plugin on our Website. This tool allows visitors to share our content to their social media accounts including Pinterest, Facebook, and Instagram. When You interact with Grow’s social sharing features, data may be collected by Grow and the respective social media platforms You connect to. For more information, please visit the Mediavine Privacy Policy.

Our Website uses Pinterest social sharing tools and may include Pinterest tracking pixels. Pinterest may collect information about Your activity on our Website in accordance with their privacy practices. For more information, please visit the Pinterest Privacy Policy.

Facebook

Our Website includes Facebook social sharing features. When You interact with Facebook sharing tools, Facebook may collect information about Your activity in accordance with their privacy practices. For more information, please visit the Facebook Privacy Policy.

Affiliate Tracking

This Website participates in affiliate advertising programs. When You click on affiliate links on our Website, the following third-party services may place cookies or collect data to track referrals and commissions:

Amazon Associates & Amazon Influencer Program

We are a participant in the Amazon Services LLC Associates Program and the Amazon Influencer Program. Amazon may use cookies to track purchases made after clicking our affiliate links. For more information, please visit the Amazon Privacy Notice.

GeniusLink

We use GeniusLink to manage and route affiliate links. GeniusLink may collect click data and route You to your regional Amazon store or other retailer. For more information, please visit GeniusLink’s Privacy Policy.

LTK (LikeToKnowIt)

We participate in the LTK affiliate program. LTK may collect data related to clicks and purchases made through our LTK links. For more information, please visit the LTK Privacy Policy.

Shop My

We participate in the Shop My affiliate program. Shop My may collect data related to clicks and purchases made through our Shop My links. For more information, please visit the Shop My Privacy Policy.

GDPR Privacy

Legal Basis for Processing Personal Data under GDPR

We may process Personal Data under the following conditions:

Consent: You have given Your consent for processing Personal Data for one or more specific purposes.
Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with You and/or for any pre-contractual obligations thereof.
Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
Vital interests: Processing Personal Data is necessary in order to protect Your vital interests or of another natural person.
Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company.

Your Rights under the GDPR

If You are within the EU, You have the right under this Privacy Policy and by law to:

Request access to Your Personal Data — the right to access, update, or request deletion of the information We have on You.
Request correction of the Personal Data that We hold about You.
Object to processing of Your Personal Data where We are relying on a legitimate interest as the legal basis for Our processing.
Request erasure of Your Personal Data when there is no good reason for Us to continue processing it.
Request transfer of Your Personal Data in a structured, commonly used, machine-readable format.
Withdraw Your consent at any time where We relied on Your consent to process Your Personal Data.

Exercising Your GDPR Data Protection Rights

You may exercise Your rights by contacting Us at [email protected]. Please note that we may ask You to verify Your identity before responding to such requests. You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. If You are in the European Economic Area (EEA), please contact Your local data protection authority.

CCPA/CPRA Privacy Notice (California Privacy Rights)

This privacy notice section for California residents supplements the information contained in Our Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California.

Categories of Personal Information Collected

We collect information that identifies, relates to, describes, or could reasonably be linked with a particular Consumer or Device. The following categories of personal information may be collected from California residents within the last twelve (12) months:

Category A: Identifiers — Examples: IP address, email address, online identifier. Collected: Yes.
Category B: Personal information (Cal. Civ. Code § 1798.80(e)) — Examples: name, email address. Collected: Yes.
Category C: Protected classification characteristics — Examples: age, race, sex. Collected: No.
Category D: Commercial information — Examples: records of products or services purchased. Collected: No.
Category E: Biometric information. Collected: No.
Category F: Internet or other similar network activity — Examples: interaction with our Service or advertisement. Collected: Yes.
Category G: Geolocation data — Examples: approximate physical location. Collected: No.
Category H: Sensory data. Collected: No.
Category I: Professional or employment-related information. Collected: No.
Category J: Non-public education information. Collected: No.
Category K: Inferences drawn from other personal information. Collected: No.
Category L: Sensitive personal information — Examples: account login information. Collected: Yes.

Sources of Personal Information

We obtain the categories of personal information listed above from the following sources:

Directly from You — for example, from forms You complete on our Service or when You subscribe to our email list.
Indirectly from You — for example, from observing Your activity on our Service.
Automatically from You — for example, through cookies We or our Service Providers set on Your Device as You navigate through our Service.
From Service Providers — for example, third-party analytics or advertising vendors.

Use of Personal Information for Business Purposes

We may use or disclose personal information We collect for business purposes which may include: operating our Service, responding to Your inquiries, fulfilling the reason You provided the information, responding to law enforcement requests, internal administrative purposes, and detecting security incidents.

Your Rights under the CCPA/CPRA

If You are a California resident, You have the following rights:

The right to notice — to be notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used.
The right to know/access — to request disclosure of the categories and specific pieces of personal information We have collected about You.
The right to opt-out of sale or sharing — to direct Us to not sell or share Your personal information.
The right to correct Personal Data — to correct inaccurate personal information We have collected about You.
The right to delete Personal Data — to request deletion of Your Personal Data, subject to certain exceptions.
The right to limit use of sensitive Personal Data — to request limitation on the use or disclosure of certain sensitive personal information.
The right not to be discriminated against for exercising any of Your consumer rights.

Exercising Your CCPA/CPRA Rights

To exercise any of Your rights under CCPA/CPRA, please contact Us at [email protected]. Only You, or a person registered with the California Secretary of State that You authorize to act on Your behalf, may make a verifiable request related to Your personal information. We will respond to verifiable requests within 45 days of receipt.

Do Not Sell My Personal Information

We do not sell personal information as the term “sell” is commonly understood. We do allow Service Providers to use Your personal information for business purposes described in Our Privacy Policy, such as advertising, marketing, and analytics, and these may be deemed a sale or share under CCPA/CPRA.

You have the right to opt out of the sale or sharing of Your personal information. To exercise Your right to opt-out, please use the cookie preferences tool in our cookie consent banner, or contact Us at [email protected].

You can also opt out of interest-based advertising through:

Limit the Use or Disclosure of My Sensitive Personal Information

If You are a California resident, You have the right to limit the use and disclosure of Your sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected. We collect, use, and disclose sensitive personal information in ways that are necessary to provide the Service. To submit a request, contact Us at [email protected].

“Do Not Track” Policy as Required by CalOPPA

Our Service does not respond to Do Not Track (DNT) signals. However, some third-party websites do keep track of Your browsing activities. If You are visiting such websites, You can set Your preferences in Your web browser to inform websites that You do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of Your web browser.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us at [email protected]. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us, including affiliate links. If You click on a third-party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

Website: https://modernmamalifestyle.com
Email: [email protected]